Give a brief description of
the ad:
-This is an ad for powerbars,
with a picture of traits other people may have of you for each set of weights. The more the amount of weight, the higher
other people think of you.
What propaganda techniques
are used? Point out where/how each technique is used.
-Flattery, Over-Emphasized, Glittering Generalities.
Flattery because the ad is trying to tell you that if you eat powerbars, then
you will have enough strength to lift a huge amount of weights and get
stronger. Over-Emphasized because it is
saying that you can do the maximum weight limit just by eating a powerbar
first. Glittering Generalities because the words posted on the weights are words that stand out in the advertisement.
What effect do the techniques
have? In your opinion, do they do their job?
-The techniques try to sell a
better lifestyle by using the product, and trying to display false information
to get more consumers. In my opinion, I
think that the ad serves it’s purpose, however the message of the ad is clearly
not realistic.
Who is the audience for this
ad, and how do you know?
-The audience for this ad is
people that are not strong who want to become strong, and for people that work
out that want to become stronger.
Because the adjectives in the ad are more masculine, it also displays
that this product is more for men than women.
What is omitted from this ad?
What is the effect of the omission?
-Realistic information, as
well as what this product does to even suggest that it could work in the
occasion that the ad is serving for the consumer. The effect of the omission is that without
information, it leaves a potential consumer hanging after looking at the ad.
Would different audiences
have different reactions? Explain!
-Yes, people who have tried
something like this product would already have the experience to know that it
will probably not work as advertised, while inexperienced people would readily
be willing to accept the risks of the ad.
What message, lifestyles and
values are encouraged and/or portrayed through the ad? Make connections to what
is in the ad.
-The lifestyle portrayed in
this ad is that if you eat powerbars, then you have what it takes to have big
muscles, and you can have a better, more healthy lifestyle.
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