Friday, April 20, 2012

Advertising Techniques Journal #1 - Corvette





Give a brief description of the ad:

-The ad is saying that car makers follow the lead of a Chevrolet Corvette, and try to compete with the Corvette.

What propaganda techniques are used? Point out where/how each technique is used?

-Bandwagon, Symbolism. The symbolism is that Chevrolet leads the way in making cars. Bandwagon is evident in that if you are someone who wants to be the first or wants to have the best car, then they will make a transaction for this type of car.

What effect do the techniques have? In your opinion, do they do their job?

-The techniques have the effect of trying to get a potential client to buy this car by claiming that it’s the best and the leader of the revolution.  In my opinion, this ad is a little vague but does a good job.

Who is the audience for this ad, and how do you know?

- Young to middle aged adults, because the idea of driving a fast car usually fits this age demographic.

What is omitted from this ad? What is the effect of the omission?

- There is no detail on how the car is better than others, so it loses potential clients because it doesn’t say how it’s better.

Would different audiences have different reactions? Explain!

-Yes, because they don’t think the same and would probably weigh what their needs are more than what they want.

What message, lifestyles and values are encouraged and/or portrayed through the ad? Make connections to what is in the ad.

- Messages to be a leader and to own the best car for your wants is portrayed in the ad.

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