Think of two competing products/services: how do they
"wage war" with each other? How do you determine success in marketing
competition?
Nike and Adidas
Nike has become a large corporation
for sports such as football, and baseball.
Nike just became the maker of the NFL’s equipment. Also, Nike has the
largest amount of athletes using their products.
Adidas is huge in sports such as
soccer, and is starting to build in football.
Also, in basketball it has become a large market, by signing athletes
such as Derrick Rose and Dwight Howard to use their products.
Adidas seems to be an on the rise
company, constantly putting high end athletes in their products, and seems to
be establishing themselves quickly, while Nike has been established for a while
and is moving successfully, but at a slower rate.
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