Apple
Demographics: consumers with $100,000 or greater income (80
percent), and 18-34 year olds (78 percent).
Apple's why message is that "Everything we do,
we believe in challenging the status quo.
Apple functions by creating devices and new forms of technology
that change the way people look at technology, and completely revolutionizes
the field of technology.
Apple’s products are being sold and are being consumed by
their majority 18-34 year old population because of the presence of peer
pressure and the idea of keeping up with the Jones’. Also, since Apple keeps
producing newer, and more advanced technologies, our youthful population that
relies on technology, has a desire to use the newer forms of technology.
https://www.npd.com/press/releases/press_100326.html
http://www.pcmag.com/article2/0,2817,2391929,00.asp
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