Give a brief description of
the ad:
-It’s Obama’s hope campaign
poster.
What propaganda techniques
are used? Point out where/how each technique is used.
-Glittering generalities. The
word hope stands out trying to represent how Obama is the right fit for
president.
What effect do the techniques
have? In your opinion, do they do their job?
-It gives the feeling of
comfort in voting for this potential leader.
Who is the audience for this
ad, and how do you know?
-Anyone interested in
politics, anyone who may be a liberal.
What is omitted from this ad?
What is the effect of the omission?
-There is no information as
to why hope should be placed with Obama. The effect is that people are going to
want to know more.
Would different audiences
have different reactions? Explain!
-Yes, conservatives would be
less interested in these advertisements.
What message, lifestyles and
values are encouraged and/or portrayed through the ad? Make connections to what
is in the ad.
-The message is that Obama is
a trustworthy potential leader and people should feel safe with him as a
leader.
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