Give a brief description of the ad:
-This is a description as to how nike charges
a large price for their product, when the people making the product are paid
next to nothing.
What propaganda techniques
are used? Point out where/how each technique is used.
-Satire, Reality. The fact that nike is a large company that
operates by selling high end material for a high price, while they are greedy
enough not to pay the employees that they are unwilling to pay them decent
salaries.
What effect do the techniques
have? In your opinion, do they do their job?
-The techniques give the
feeling that people don’t really know or want to know what is happening before
they can buy the product, and that all people really care about is the finished
product. In my opinion, this ad does a
good job because it shows how Nike is unwilling to be fair with their
employees.
Who is the audience for this
ad, and how do you know?
-The audience for this ad are
Nike consumers, because they should know what is going on behind the scenes,
and not just the finished product.
What is omitted from this ad?
What is the effect of the omission?
-Specifics are missing from
this ad, such as you don’t know if the 83 cents is an hourly pay or etc.
Would different audiences
have different reactions? Explain!
-People of ethnicities that
are employees of Nike, and create the products would see this as something
important that needs to be put out in public, a story that needs to be told.
What message, lifestyles and
values are encouraged and/or portrayed through the ad? Make connections to what
is in the ad.
-The message to this ad is
that companies overcharge and as long as the company is bringing in more money,
and has more assets than liabilities, then that company is operating well.
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