Viral and Guerrilla Advertising

Viral Advertising:
 (source: Wikipedia)

Viral advertising is a form of advertising that uses currently existing social media networks to produce a name for the product or company that is being marketed.  When a company or a person puts themselves on a network such as Youtube, Hulu, etc. they are trying to raise awareness of their company, product and/or themselves.

http://imageshack.us/photo/my-images/294/picture6du8.png/sr=1



Guerrilla Advertising:
(source: Wikipedia)

Guerrilla Advertising is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

This picture is an example of Guerrilla Advertising because the company Nestle-KitKat is putting its name on the public bench.  This could be guerrilla advertising because the bench has either a sticker or paint that represents the company on it.

 http://www.topdesignmag.com/wp-content/uploads/2011/01/336.jpg