Give a brief description of the ad:
This is an ad that was
created by Apple for when the first iPhone came out. The iPhone was such a big thing at the time,
and it had all these features that people thought that they would see in a
phone. There was so much hype about the
iPhone, and it made people who wanted an iPhone look like people who were going
to change their lives for a new device.
What propaganda techniques are used? Point out
where/how each technique is used.
Simplification, and snob
appeal are advertising techniques that stand out the most.
Simplification is used as an
advertising technique because the advertisement is saying that with the iPhone
you have everything that you could possibly need, such as weather, utilities,
and that you can download more apps if you have more needs.
Snob appeal is used because
the iPhone is in an environment that seems to be perfect, with blue skies,
flowers, grass, and a hot air balloon in the background. Apple is trying to make their product fit in
any place, and that it can be used wherever and whenever the owner wants.
What effect do the techniques have? In your opinion,
do they do their job?
I believe that the techniques
have a misleading effect that the iPhone is perfect for any person, condition,
or anything else that you can think of.
Also, it’s large amount of available apps says that just like the
background, the product is perfect. In
my opinion, Apple does a great job of trying to sell it’s product in this ad,
by putting it’s product not only in the spotlight, but also in an environment.
Who is the audience for this ad, and how do you know?
The audience in this ad is
anyone, because Apple is trying to prove that it’s product is perfect for
anyone. One group that could stand out more than the others is a environmental
friendly group because of the background, but I believe that Apple is trying to
sell to everyone because of all of the features that it provides.
What is omitted from this ad? What is the effect of
the omission?
There is a lack of focus
towards specific audience groups that could be targeted, but with the slogan
“The world is Yours”, it seems that everyone is being targeted. With the omission, there is a effect of
people left hanging, wondering if they are right for the ad or not.
Would different audiences have different reactions?
Explain!
Yes, because people that are
more geared towards technology would be open and ready to accept this new
invention and advancement in technology, while other people that may be
older, may have no use for a product
such as the iPhone or may just not be interested in the product.
What message, lifestyles and values are encouraged
and/or portrayed through the ad? Make connections to what is in the ad.
With the background of the
hot air balloon, etc., I would say that the message and lifestyle of this
product is that no matter what you like, the iPhone can help connect you with
your interests. This ad also encourages
a lifestyle with more activity involving new technology, and making an attempt
to leave the past behind.
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